Our Strategy

With the fast socio-economic changes in India, the distance between the urban and rural India is decreasing day by day. This changes increase the demand of the Indian consumers. This motivates Indian retailer to plan a strategy to fulfill the requirements of the Indian consumers.

With a growth strategy tempered with localization and an inclusive business model, NRPL is the only pure play local retailer poised to lead India’s consumption story with sustainable value creation.

NRPL multi-format retail strategy captures almost the entire consumption basket of Indian consumers. As modern retail drives new demand, efficiency and consumption in new categories, our strategy is based on our deep understanding of Indian consumers. We understand the varied buying behavior of the Indian consumer across regional ethnicities and are constantly innovating to craft strategies that address the subtle differences.

There are basic three strategies that NRPL aimed for achieving sustainable, inclusive and profitable growth

Focused on Customer

NRPL think and understand that the demand of the customers changes with the time and the fashion. To meet the expectation of the Indian consumers, we always oriented towards Innovation. We think strategies and realign businesses with increasing ability to provide diverse customer groups with refreshingly different retail experiences.

Innovation Oriented

NRPL think and understand that the demand of the customers changes with the time and the fashion. To meet the expectation of the Indian consumers, we always oriented towards Innovation. We think strategies and realign businesses with increasing ability to provide diverse customer groups with refreshingly different retail experiences.

Collaborative transformation

We at NRPl, always collaborate with the leading manufacturers and suppliers to strengthen our ranges and offerings of the products that helps us in creating immense value for our customers which in turn fosters mutual growth.

NRPL firmly believes our core responsibility lies in providing protection to customers from the overall rate of inflation. While the scale and size of our operations helps us improve efficiencies, it also ensures we deliver greater value to our customers.

Our retail thrust is focused on our business verticals of Fashion, General Merchandise and Home .These categories together account for nearly 65% of the consumption in the country and represent mass consumer aspirations. Acknowledging this, we are creating retail pure play through divestment and demerger of non-retail businesses to concentrate our efforts on these verticals.

India’s retail is being driven by resurgence in the economy. Modern retail still has around 6% share of the total retail spend in the country that is estimated at around US $ 400 billion. Thus, the potential for modern retail growth in India is huge. Currently, leading retailers in mature markets occupy the top three slots by turnover, employment and value creation. As the Indian economy matures, it is upon us to make the same happen in our country